Little Words Project
PROJECT —— 02
Nice words, worn daily. As a graphic designer on the creative team, I designed campaigns that travel from inbox to Instagram to storefront, creating one cohesive story told across every channel.
ROLE
Graphic Designer
SKILLS
Graphic Design, Branding, Illustration
TIMELINE
Nov 2024 - Present
CHANNELS
Web, Email/SMS, Social, Retail
retail locations receiving custom, in-store campaign signage
14
4
channels per campaign: site, email & SMS, social, and retail
6
30+
campaigns shipped, from holidays to sales
Disney Springs activations
Every Little Words Project campaign has to be a cohesive, branded experience across all channels. A Valentine's launch isn't just an email header. It's a custom landing page, Instagram assets, branded emails and printed signage.
My job was to design the system, not just the asset. I established the campaign's visual language and then adapted it across multiple formats, without losing the thread.
The challenge
BE F:)CKING NICE CAMPAIGN
BACK TO SCHOOL CAMPAIGN
LOVE CLUB IN STORE ACTIVATION
MOTHER’S DAY IN STORE ACTIVATION
2025 WORD OF THE YEAR CAMPAIGN
I designed full event suites for in-store activations. Everything from signage, menus, and vinyl decals; all the little printed details guests don't notice until they're missing.
EVENT DESIGNS
