Yellow Goat Design City Guide
PROJECT —— 03
Yellow Goat Design makes bespoke lighting fixtures for spaces across the country. They hired me to illustrate the cities where their work lives. Thirteen maps and 150+ individual assets, designed into a printed city guide with Upspring PR. This collaboration won an Hermes Creative Award in 2026 for the Creative Design Publications category.
13
Bespoke illustrated city maps
1
Printed guide for clients
1
150+
Hermes Creative Award
Individual assets
Each spread pairs a full-page illustrated map with the city's guide. The guide serves as a way to invite clients to explore a city by pairing local recommendations and landmarks with the artistic fixtures from the Yellow Goat team. Upspring PR curated the final outcome: a branded guide with incredible detail.
The Spreads
